Is the Twin Transformation wishful thinking or tomorrow’s reality?

Growing regulation, competitive pressure, and evolving customer expectations are pushing companies to adopt both sustainable practices and digital technologies. The convergence of these two forces is becoming increasingly important.

This study explores how organisations are approaching the integration of digitalisation and sustainability, and the value this "twin transformation" can unlock for long-term growth.

Study Highlights

🔭 Strategic Insights: Why sustainability often isn’t fully embedded in business strategy and what you can do to change that.

🤖 Technology Insights: How smart use of AI and digital tools can boost your sustainability performance.

💡 Organisational Insights: Why external pressures tend to drive sustainability efforts and how a shift in mindset can lead to real innovation.

📊 Twin Transformation Maturity: Where businesses across the DACH region stand today and the steps needed to realise the full potential of twin transformation.